US Bank announces Visa payWave on Unembossed Instant Issue Debit Cards

image U.S. Bank has declared that it will add Visa payWave technology to an unembossed debit card that is issued instantly to an account holder upon opening an account. The instant-issue Visa payWave pilot, which is being tested at select U.S. Bank branches in Denver and Salt Lake City as part of U.S. Bank’s on-going innovation in payments, allows the bank and customers to explore the benefits of combining three new technologies into one card – instant issuance, unembossed personalization and contactless payment.

The instant issue debit card provides many benefits to the customer by giving them a debit card the minute they open their account or speeding up their time in a check out line. Besides, unembossed personalization provides greater security and customer satisfaction and Visa payWave enables the customer to pay for purchases by simply waving the card in front of a reader instead of swiping it, speeding up the payment process.

In addition, U.S. Bank chose the metropolitan areas of Denver and Salt Lake City for its strong U.S. Bank presence in both cities and because customers there are familiar with contactless payment. Many merchants currently offer Visa payWave readers as a payment option.

Visa provides the Visa payWave feature in this program, while Dynamic Card Solutions is providing the software and hardware necessary to personalize and issue the debit cards instantly at the branches.

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