SEO and HTTPS/SSL effects

 imageHTTP vs HTTPS should have no effect on analytics or SEO. The only things that will effect search engine indexing are:
- pages disallowed in robots.txt
- pages with ‘noindex’ meta tag
- pages with external links of ‘nofollow’
- pages behind a secure login

With a website where everything is within the secure protocol, these are what you have to  keep in mind for your onsite optimization:

  1. If done right, an https site can rank as well as an http site.
  2. Keep all your certificates valid, all the time, 24/7/365.
  3. Https sites are more work for the servers, so there is the possibility of a slower download. Keep your site and the certificate on a high performance host. If it takes too long to download a site Googlebot might go bye bye.
  4. The https-site and the http-site are two completely different sites; it’s a little bit like having a www version of the site and a non-www version. Make sure you have 301 redirects from the http URLs to the https ones.
  5. The robots.txt is only valid if placed within the same protocol as the site. Place it within the https protocol. 
  6. The same goes for the sitemap.xml, Google verification file, and the other stuff.

Additionally: Keep all your files (images, iframes, etc) within the https protocol.

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