How to use Google’s Double Click Ad Planner for Online Advertising Planning



DoubleClick Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions. Google, who brings us so very many wondrous free tools, offers the Double Click Ad Planner that will be tremendously helpful for your online advertising efforts!

What is the Google Double Click Ad Planner?

What is the Double Click Ad Planner? The Double Click Ad Planner is a free media planning tool that offers some fantastic features that can help you:

  • Identify websites that your target audience is likely to visit
  • Define audiences by demographics and interests
  • Search for websites that are relevant to your target audience
  • Access unique users, page views, and other data for millions of websites from over 40 countries.

In addition, you can easily build media plans:

  • Create lists of websites where you’d like to advertise.
  • Generate aggregated website statistics for your media plan.

 

 

Double Click Ad Planner tremendously features

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Identify websites your target customers are likely to visit

  • Define audiences by demographics and interests.
  • Search for websites relevant to your target audience.
  • Access unique users, page views, and other data for millions of websites from over 40 countries.

Easily build media plans for yourself or your clients

  • Create lists of websites where you’d like to advertise.
  • Generate aggregated website statistics for your media plan.

It provides marketers with a demographics breakdown for selected web sites that includes valuable information, such as gender, age, education, income and language. Ad Planner helps marketers identify web sites their audience views, and buy advertisements on those websites.

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Webmasters can claim their websites and edit information related to their websites on the Ad Planner, you can also put your Ad Placement so that potential advertisers can see and reach you.

There are different ways to claim your website, if you’re already using Google Webmaster Tools, then most of your information will be available to the Ad Planner once you join, it will prompt you to collect information about your websites from you Webmaster Tools account.

If you’re a Google AdSense publisher, your ad placements will automatically appear in DoubleClick Ad Planner. For instructions on claiming site ownership with Google Webmaster Tools, visit the Google Webmaster Tools Help Center.

With DoubleClick Ad Planner, you can:

  • Define audiences by demographics and interests.
  • Search for websites relevant to your audience.
  • Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
  • Create lists of websites where you’d like to advertise and store them in a media plan.
  • Generate aggregated website statistics for your media plan.

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Learn more about it at http://www.google.com/adplanner/, please feel free to share your thoughts and opinions.




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